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School of Engineering
Rutgers logo
School of Engineering
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FY26 Communications and Marketing Impact Report

Telling the Story of Rutgers Engineering Innovation, Impact, and Community

Our Impact

In FY26, the Communications and Marketing team amplified the achievements of our students, faculty, researchers, and alumni while advancing the School of Engineering’s strategic priorities through storytelling, digital engagement, and integrated marketing.

56

Stories Published

296K

Website Users

399K

Total Social Media Impressions 

8

Major Events Promoted

Our Work

The Department of Communications and Marketing connects the School of Engineering's people, ideas, and achievements with the audiences who matter most.

Strategic Communications

Clear, consistent leadership and institutional messaging

- Executive communications 

- Leadership messaging 

- Institutional announcements 

Digital Strategy and Engagement

Greater reach, discoverability, and audience engagement

- Website strategy and content

- Social media strategy and content

- Accessibility and inclusivity

- Email newsletters

Storytelling

Increased visibility for the people and achievements of Rutgers Engineering

- Faculty research 

- Student success 

- Alumni profiles 

- Impact stories 

Marketing and Events

Awareness, participation, and recruitment

- Signature events 

- Promotional materials